SOCIAL ENTREPRENEUR AT THE AGE OF 10
The lemonade that stands against child slavery.
At the age of 10, the young Vivienne Harr can be proud of having already launched an innovative social project. But her efforts had nothing at all to do with self-pride. It all started with a promise. In May 2012, this Californian girl saw, in an exhibition, a photo of two boys bracing themselves to deal with the burdens of modern-day slavery. Vivienne was so shocked that she decided to do something to help fight child exploitation. So she came up with the idea of setting up a lemonade stand in order to raise funds to support organizations committed to the fight against this unimaginable evil.
Initially, this young entrepreneur charged 2 euros per drink but, since the monetary results were falling short of expectations, Vivienne chose to leave the price up to each individual customer (“What your heart desires”, said a sign). People around the world stood with Vivienne and helped her raise over $100,000 for the cause.
At a later stage, and with the help of her family, in particular her father, Vivienne launched the Make a Stand project, a for-profit company, with the aim of promoting her organic lemonade, ‘Lemon-Aid’. 5% of the foundation’s profits, whose slogan is “If life gives you lemons, change the world with them!”, are given directly to carefully-vetted organizations such as Free the Slaves, Not For Sale or of the International Programme on the Elimination of Child Labor – all of which are leading the way in the struggle to eradicate child slavery.
In December 5, 2013, Vivienne became the youngest ever person to deliver a speech on Ted. Her most amazing achievement has been in inspiring thousands of others to help her pursue her biggest dream: “a world where all 18 million enslaved children are free and safe”. Here is proof that with small gestures we can do great things for the sake of those in need.